Sunday, July 27, 2008

Study: Media Tougher on Obama

James Rainey at the Los Angeles Times:
The Center for Media and Public Affairs at George Mason University, where researchers have tracked network news content for two decades, found that ABC, NBC and CBS were tougher on Obama than on Republican John McCain during the first six weeks of the general-election campaign.

You read it right: tougher on the Democrat.

During the evening news, the majority of statements from reporters and anchors on all three networks are neutral, the center found. And when network news people ventured opinions in recent weeks, 28% of the statements were positive for Obama and 72% negative.

Network reporting also tilted against McCain, but far less dramatically, with 43% of the statements positive and 57% negative, according to the Washington-based media center.
Lest you think the researchers have a liberal bias, the article noted that Lichter is a former Fox News contributor whose past findings have been touted by conservatives:
It might be tempting to discount the latest findings by Lichter's researchers. But this guy is anything but a liberal toady.

In 2006, conservative cable showmen Glenn Beck and Bill O'Reilly had Lichter, a onetime Fox News contributor, on their programs. They heralded his findings in the congressional midterm election: that the networks were giving far more positive coverage to the Democrats.

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